How To: Manage Marketing and Media
Managing marketing and and media relations effectively will provide an opportunity to increase recognition and awareness. Leverage the media with these sample marketing tools:
Marketing/Media Tips
Participating in Social Media
This resource explains the importance of active participation in social media and provides some quick tips for beginners.
Social Media for Marketing
This document lists resources to help you promote a Smart Commute campaign/event via online social media.
Media Kit
Curb Your Car Month News Release
It is common to send out a news release before the event, as well as a follow up for after the event. This document provides a sample of a news release to promote Curb Your Car Month.
Media Alert
This document is a sample media alert that for a Smart Commute event. Use this format to create your own to distribute to the media prior to and at your event.
Fact Sheet
This document is an example of a fact sheet for a Smart Commute event. Locallize community facts and put them in the media kit.
E-mail Blast
This document is an example of an e-mail that can be used to send out to contacts, asking them to send it out as well.
Newsletter Blurb
This document is a sample blurb that can be sent out to appropriate organizations, requesting them to post it in their newsletter.
Web Blurb
This document is an example of a web blurb that can be posted on partner and community web sites.
Sample Posters/Ads
Smart Commute Week Event Poster
This document provides a general 8.5 X 11 Smart Commute Week poster.
Smart Commute Event Poster
This document provides a Smart Commute Poster to promote upcoming events in detail.
Bike Commute Class Poster
This document provides a an example of a poster advertising bike commuting classes available at a local college as a part of Smart Commute Week.
Sample Brochures
Smart Commute Week Brochure
This document provides a basic brochure that highlights Smart Commute Week events and sponsors.
Smart Commute Bus Brochure
This document provides a detailed brochure for Smart Commute Week defining Smart Commute and promoting reasons for participating.
Sample Post Card
Postcard
This document provides a sample of the front and backside of a Smart Commute Day postcard reminding people to register for the events.
Sample Handouts
Commute T-Shirt - Green
This document shows a sample design used for a Smart Commute Day t-shirt.
Smart Commute Week Button
This document provides two Smart Commute Week button designs.
Sample Proclamation
Smart Commute Proclamation
This document provides a sample proclamation by Mayor Don Williamson declaring May 11-18 Smart Commute Week. This would be obtained and used to increase community awareness.